Regional Product Manager – General Medicine
- Singapore
- Full Time
- On site
-
Posted On: June 13, 2024
The Regional Product Manager will play a critical role in driving our products’ commercial success by ensuring they are accessible to patients and healthcare providers. This position involves close collaboration with cross-functional teams to gather, analyse, and communicate market intelligence, as well as develop market access strategies.
Key Objectives
- Market Access Strategy: Develop and execute market access plans to facilitate the adoption of the company’s products.
- Data Analysis: Collect and analyze market data to support business decisions.
- Collaboration: Work closely with various departments, including Marketing, Sales, and Regulatory Affairs.
- Stakeholder Engagement: Interface with healthcare providers, payers, and policymakers to promote the company’s products.
Responsibilities
- Develop pricing strategies based on market trends and competitor positioning.
- Prepare market reports and present findings to leadership teams.
- Coordinate with internal teams to implement market access initiatives.
- Ensure all activities are compliant with industry regulations and standards.
- Lead the growth and expansion of Rxilient Medical products across regional market.
- Responsible for business development assessment and leads including identifying product, product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy.
- Develop product training plan with the help of Principals, Medical and Commercial team.
- Develop brand strategies for the product range along with market penetration strategy, maintain competitive intelligence and develop appropriate timely responses to internal and external stakeholders.
- Analyse research data and customer feedbacks of existing products to stay relevant with current market trends and competitors.
- Define and develop strategic marketing plans, implement marketing initiatives / campaigns, and assess, measure the efficacy and success of marketing initiatives on a regular basis.
- Map out the products’ strategic goals, priorities, and plans and share it with the cross-functional team.
- Engage with KOLs for the various product line. Where relevant and necessary, collaborate with the clinical, sales and training team to work with the KOLs.
- Arrange and provide training, product knowledge, direction to the local and regional distributors’ field sales team to ensure that they are well equipped with scientific and communication skills required to meet the sales goals.
- Perform any other ad-hoc duties as and when assigned by the Company.
Job Specification
- A minimum of 6 years of experience in product management within the pharmaceutical sector.
- Strong marketing experience preferably in cardiovascular, metabolic (e.g. diabetes, cardiovascular medicine) and have a good network with cardiologists, etc.
- A proven track record in managing products at a regional level. If the candidate doesn’t have regional experience, he or she must have solid local pharma marketing experience.
- Proficient in data analysis tools and techniques
- A Bachelor’s degree or higher.
- The ability to work independently on complex projects, collaborating effectively with cross-functional teams.
